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Morrisons Autism Hour

All Morrisons stores offer a quieter hour every Saturday from 9-10am. This is an ideal time to shop for anyone who experiences sensory overload, panic or anxiety in busy places or has an autistic spectrum condition.

The quieter hour also takes place during selected school holidays - check in store for details.

Where to go

Morrisons Weston-super-Mare
Wm Morrison Supermarkets Plc
Summer Lane
BS24 7AY

Time / Date Details

When is it on
Saturdays, 9:00-10:00am
Time of day

Local offer


We've introduced a 'Quieter Hour' in all Morrisons stores - designed help customers who currently struggle with music and the other noise associated with supermarket shopping.

Our 'Quieter Hour' takes place every Saturday in all stores from 9-10am

This new initiative has been created with the support of the National Autistic Society. Many people who are autistic or those with autistic children can find shopping in a supermarket an anxious experience. Having carried out a trial earlier in the year in our Lincoln, Woking and Gainsborough stores, we identified improvements that could be made as well as the best time for the Quieter Hour to take place.

Listening to customers, we found that one in five had a friend or family member with autism* and many liked the idea of being able to shop in more comfort at 9-10am on a Saturday. Angela Gray, Morrisons Community Champion at Woking said: “I was involved in the initial trial as my son is autistic and we found that these changes made a real difference. The trial showed there is a need for a quieter shopping experience for some customers.”

During Quieter Hours, our stores will:

  • Dim the lights
  • Turn music and radio off
  • Avoid making tannoy announcements
  • Reduce movement of trolleys and baskets
  • Turn checkout beeps and other electrical noises down
  • Place a poster outside to tell customers it’s Quieter Hour
Contact Telephone
01934 517883
Morrisons Website: Quieter Hour
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